A linda experience with
PONY

The case of Pony in Argentina is unique: a brand that had its moment of splendor in the 70s, positioning itself as second behind Adidas and ahead of Nike, then forgotten and successfully reissued in our country, based on its irreverent personality.

We worked together with the mentors of its successful "come-back" to establish a positioning that brought together all the heritage of the brand with its new status.